What are your mission and values?

Vision: A sustainable and resilient Fiji Tourism and Aviation Industry that adds value to the local economy.

Mission: We will achieve our vision through inclusive partnership. In doing so, we will encourage and facilitate initiatives and policies that:

Manages: By sustaining our aviation and tourism growth through innovation.
Transform: By fostering efficient and safe air travel.
Collaborates: By working in partnership to foster growth and equitable benefits.
Advocates: By safeguarding and promoting Fiji’s unique cultural, historical and natural resources

What are your long term aims and vision for your organisation, ministry or business?

The National Sustainable Tourism Framework (2024-2034), is the shared vision for the Fijian tourism industry. At the heart of this vision is the collective views and desires of what we want for, and from, tourism in the next ten years. For years, Fiji’s Tourism industry has been the bedrock of the economy – contributing close to a third of national Gross Domestic Product. We now have the opportunity to reshape and capitalize on the immense potential tourism brings. Our people desire a Tourism industry that promotes a prosperous visitor economy, creates thriving and inclusive communities, encourages visible and valued cultures and ensures healthy islands and oceans. Our commitment to the future of tourism is woven into the fabric of this Framework – underpinned by principles and values that will guide the way in which we will collectively implement the NSTF. This strategy is rooted in the principles of sustainability, resilience, and inclusivity. We envision a tourism landscape where the benefits are shared equitably, where the natural beauty and cultural richness of
our nation is preserved for generations to come, and where the industry serves as a catalyst for positive change. (Hon. Viliame Gavoka)

What are your long term aims and vision for Fiji?

The NSTF has four Goals, derived from the Pacific Sustainable Tourism Policy Framework* (PSTPF). Through the Phase A consultative process, Fiji tourism stakeholders determined how best to capture Fiji’s unique opportunities, challenges and aspirations into these high-level Goals that will support the NSTF Vision. To realise the NSTF’s vision, ten Fiji-specific Priorities that align with the four Goals have been identified:
1. PROSPEROUS VISITOR ECONOMY
i. Create an enabling policy environment and regulatory coherence
ii. Nurture sustainable investments
iii. Create a competitive destination with diverse experiences
2. THRIVING AND INCLUSIVE COMMUNITIES
iv. Place community empowerment and social inclusion at the centre of tourism planning
v. Grow experiential and culturally responsible tourism that supports tourism dispersal
vi. Make tourism a career pathway of choice via rewarding employment and entrepreneurship
3. VISIBLE AND VALUED CULTURES
vii. Protect and promote our diverse cultures and traditions
viii. Enable prosperous and creative industries
4. HEALTHY ISLANDS AND OCEANS
ix. Strengthen protection of our islands, coastal and ocean ecosystems
ix. Build resilience to climate change and transition to a low-carbon sector

This 10-year National Sustainable Tourism Framework (NSTF) outlines a collective vision for transforming the Fijian tourism sector. It envisages a sustainable future that has the economic and social wellbeing of our people, our ocean, our environment, and our culture at its heart. A future that contributes to the overall development priorities of the current generation without compromising the ability of subsequent generations to meet their development goals. It lays out a clear policy direction, with the high-level Framework accompanied by an initial three-year Action Plan (2024-2027) striving for sustainable growth.